I am glad you are here and you found me. My name is Fabrício Laguna and I have been working as a professor for the last 25 years teaching analysts from some of the greatest Brazilian companies. Thousands of people had already joined my classes and I feel very happy when someone tells me I have helped his career in some manner.

Some years ago I started to create online content focused on Business Analysis professionals, but this content was restricted to Portuguese speakers. Participating as a speaker in international conferences made me see that my classes could reach a wider community.

This website’s purpose is to share the same Business Analysis content I have been teaching for the last decades to the rest of the world, in English.

I know there are already a lot of great professionals posting BA content online. I have been learning from them and hopefully will continue to do so. My expectation is to be considered as part of amazing this team and contribute with a different accent on the world of Business Analysis.

Thank you for your audience.

About the Brazilian BA

Fabrício Laguna is the main reference on Business Analysis in Brazil.

Fabrício Laguna

Author and producer of videos, articles, classes, lectures and playful content, he can explain complex things in a simple and easy to understand way.

IIBA Brazil Chapter president since 2012. Consultant and instructor for more than 25 years working with methodology, solution development, business analysis, systems analysis, project management, business architecture and systems architecture.

Free Business Analysis Video Classes

Watch videos about Business Analysis choosing by the theme you are most interested of.

Agile BABOK Backlog Business Analysis Business Analyst Business Modeling Business Rules Business Vocabulary Concept Modeling Decision Modeling Digital Transformation IIBA Methodology Process Modeling Project Lifecycle Project Management Requirement Requirement Management RFP Roles and Responsibilities System Analysis UI UX

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Latest Videos

  • Left or Right
    What is the difference between Left or Right wing policies? In this video I used the technique of Concept Modeling […]
  • What is Business Analysis?
    I published this video in 2013 to explain BA to C-Level. BABOK Guide was there in version 2 (now 3 […]
  • Sing Your Life
    (with Bob The BA) I met Bob Prentis at the Building Business Capability Conference, many years ago. I went into […]
  • The Role of Business Analyst in UI/UX
    IIBA has the potential to unite BA’s from different continents and produce a result which helps the community. Here’s my […]
  • IIBA Global Business Analysis Salary Survey
    I am supporting IIBA in spreading its Global Salary Survey worldwide. The more professionals participate, the better the information we’ll […]

Online Training

Understand Business Analysis in depth and learn in an approachable and charming way in Online Courses developed by The Brazilian BA.

BABOK Guide® Business Analysis

The BABOK Guide Business Analysis is available in 2 different platforms:

Udemy is the leading global marketplace for teaching and learning, connecting students from anywhere to the best instructors around the world.

Graphy is an interactive and revolutionary asset of Unacademy, the largest e-learning platform on the Indian subcontinent.