What is Business Analysis?

I published this video in 2013 to explain BA to C-Level.

BABOK Guide was there in version 2 (now 3 since 2015), but the message in the video still remains relevant.

The voice you hear is from my friend Maureen McVey and the logo is from my company in Brazil, Gigante Consultoria. It took seven years until I decide to create more videos in English using the brand #thebrazilianba.

About the Business Analysis: The discipline of Business Analysis develops in professionals the ability to analyze a problem from multiple perspectives and consider several possible solutions based on a realistic cost-benefit analysis, consistent with the organization’s strategic vision.

The main focus of BA is to ensure the return on investments in projects undertaken in organizations using appropriate techniques to identify and analyze problems and to propose the most appropriate solution for each situation.

To play well the role of Business Analyst, a professional must accumulate technical and behavioral skills that facilitate the communication between the client areas and solutions providers. These skills are described in the BABOK ® Guide edited by IIBA®.

The Role of Business Analyst in UI/UX

IIBA has the potential to unite BA’s from different continents and produce a result which helps the community. Here’s my second graphical illustration video based on my Indian friend, Suhas Kerurkar, article.

As defined in the BABOK Guide, a Business Analyst must enable change by understanding the needs and recommending the most valuable solutions to stakeholders.

When analyzing a user’s needs on a product, we must put ourselves in his shoes and understand his experience to design the best interface. UX & UI are key factors for a good Business Analysis work and, consequently, to business success. Suhas Kerurkar brightly explains this using his personal story & I had the opportunity to illustrate and publish here.

Once again, thanks my friend for this international partnership.

Who’s to blame in Mrs. Johnson’s garden?

What is business analysis? And who is responsible to do it?

A lot of projects struggles by misunderstanding the needs of the customers or deciding for sub-optimal solutions to address those needs. Business Analysis techniques and principles may help you and your business to achieve better outcomes.

The Sultan’s Project

The Sultan’s Project is a fable created by Fabrício Laguna to present, in a playful and simple way, how concepts from various disciplines complement each other in a problem-solving process.

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In this 5 minutes video, disciplines such as Business Analysis, Project Management, Systems Analysis, Quality Assurance and Change Management are related to show how a project can bring return on investment aligned with the real needs of customers.