Global BA Day

A small comic strip to celebrate this important date.

What is Business Analysis?

I published this video in 2013 to explain BA to C-Level. BABOK Guide was there in version 2 (now 3 since 2015), but the message in the video still remains relevant. The voice you hear is from my friend Maureen McVey and the logo is from my company in Brazil, Gigante Consultoria. It took seven […]

The Role of Business Analyst in UI/UX

IIBA has the potential to unite BA’s from different continents and produce a result which helps the community. Here’s my second graphical illustration video based on my Indian friend, Suhas Kerurkar, article. As defined in the BABOK Guide, a Business Analyst must enable change by understanding the needs and recommending the most valuable solutions to […]

Who’s to blame in Mrs. Johnson’s garden?

What is business analysis? And who is responsible to do it? A lot of projects struggles by misunderstanding the needs of the customers or deciding for sub-optimal solutions to address those needs. Business Analysis techniques and principles may help you and your business to achieve better outcomes.

The Sultan’s Project

The Sultan’s Project is a fable created by Fabrício Laguna to present, in a playful and simple way, how concepts from various disciplines complement each other in a problem-solving process. In this 5 minutes video, disciplines such as Business Analysis, Project Management, Systems Analysis, Quality Assurance and Change Management are related to show how a […]