The Brazilian BA Guest is a series of videos where some of the greatest leaders in the Business Analysis area answer specific questions related to the issues faced by BA practitioners.
You may find more information about the IIBA at http://iiba.org
Should Business Analysis be promoted as a Mindset?
Delvin Fletcher, CEO of the International Institute of Business Analysis (IIBA), explains why the BA Mindset is important, and what else one needs to help a business get better outcomes.