Artificial Intelligence is no longer a distant future — it is here, transforming how we work, decide, and create value. But technology alone does not guarantee progress. The real transformation happens when human intelligence guides artificial intelligence — and business analysts are uniquely positioned to lead that shift (BA4AI).
About this presentation
This is a call to action: it’s time to move from AI4BA (AI for Business Analysis) to BA4AI (Business Analysis for Artificial Intelligence) — a mindset where analysts stop just reacting to innovation and start shaping it strategically.
Fabrício Laguna, The Brazilian BA, takes the audience on an inspiring journey through the world of AI — from its portrayal in cinema to the real-world risks that organizations face when implementing it. He introduces the FABR Framework (Five AI Business Risks Framework), a practical yet powerful tool designed to help analysts anticipate challenges, mitigate risks, and design solutions that deliver measurable, meaningful outcomes.
It’s not about technology. This is a keynote about leadership, responsibility, and the future of business analysis. Participants will leave with a new perspective on their role — not as requirement gatherers, but as strategic leaders guiding AI toward a future where it empowers people, respects ethics, and drives sustainable value.
Read the article Business Analysis for Artificial Intelligence by Fabrício Laguna and Michael Augello published at The Corner of the IIBA.
Learning objectives
- Acknowledge how AI Transformation is changing the landscape of business.
- Realize the unique role of BAs in connecting strategy, stakeholders, and emerging tech.
- Motivate business analysis professionals to take the lead in understanding the risks and defining value for all stakeholders in AI-related initiatives.
Keywords
#ArtificialIntelligence #BA4AI #BusinessAnalysis #BusinessAnalyst #Leadership #Sustainability #Ethics
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