BA Insight Series: The Value-Driven Business Analyst

For this BA Insights session, John Wisner has been joined by Laura Brandenburg, ACBA, CBAP (Founder and CEO, Bridging the Gap for Business Analysts, USA) and Fabricio Laguna (Consultant, Teacher and Speaker, The Brazilian BA, Brazil). Both Laura and Fabricio share insight about their new books: The Value-Driven Business Analyst and Please Hold – The Power of Outcome-Driven Thinking.

This episode is available on YouTube and as a Podcast.
📺 YouTube: https://lnkd.in/dhE99tUy
🎧 Podcast: https://lnkd.in/dsREf6p3

This focused session covered:

1. The value that Business Analysis can deliver or contribute to
2. The importance of a structured approach, to BAs looking to deliver value
3. How factors such as level of experience, role, stage of a BAs career or particular niche influence a BAs ability to deliver value
4. Laura and Fabricio’s approach for consistently delivering valuable BA outcomes
5. What that can prevent BAs from delivering or focusing on analysis of real value
6. How to measure or demonstrate the value delivered through business analysis, especially when outcomes are indirect, long-term or not just gained through the analysis alone

Key Takeaways:

• Laura shared a glimpse into the knowledge and insight from her recently published book entitled ‘The Value Driven Business Analyst’, a practical hands-on guide designed for anyone involved in business analysis, regardless of their job title. Her book focuses on an eight-step BA process tailored primarily for software initiatives, helping BAs move beyond just capturing requirements to becoming strategic contributors who deliver meaningful results.
• Fabrício offers a different but complementary perspective through his book, The Power of Outcome Driven Thinking. His narrative-driven work tells the story of a character’s journey to adopt an outcome-focused mindset, illustrating how business analysis can reshape thinking across an organisation. Fabrício’s book is approachable and will guide those unfamiliar with business analysis, emphasising mindset rather than step-by-step methods.
• Both books complement each other by addressing different learning styles and career stages: Laura’s providing a structured, methodical approach, and Fabrício’s fostering mindset transformation through storytelling.

🎥 Watch or Listen to learn about more! Then go out and add both books to your BA Bookshelf!

• You can find both books at Amazon.com:
• PLEASE HOLD – The power of outcome-driven thinking
• The Value-Driven Business Analyst