In a vibrant and story-filled episode of Fry Your Chickens, Phil Barth, author of Fry Your Chickens and international Keynote Speaker, welcomes Fabricio Laguna for a humorous, insightful, and thought-provoking discussion on self-doubt, agility, mindset shifts, and rubber chickens.
đ” Setting the Mood: The Brazilian Way
The conversation kicks off with Fabricio introducing his signature Brazilian flair: upbeat rhythms and playful surprises. In a fun twist, he even brought along Little Spotted Chicken, a Brazilian kidsâ sensation, setting the tone for a lighthearted yet meaningful chat.
đ¶ Storytelling, Smart Dogs, and Nimble Thinking
One highlight is Fabricio’s brilliant tale of Pingo, the clever dog who outsmarts a jaguar. The story, rich in metaphor, becomes a perfect segue into explaining the difference between agile and nimble.
âAgility is about process. Nimbleness is about mindset and response.â â Fabricio Laguna
Phil shares how this distinction helped his own IT team interpret leadership demands for âmore agility,â reframing it as the need to respond intelligently to change.
đ§ Grandpa’s Talking Horse: Trust the Story
In classic storytelling style, Fabricio recounts an unbelievable yet hilarious tale of his grandfather and a talking white horse. The lesson? People arenât always reliableâbut a good story is. In business and presentations, stories build connection and clarity.
đ Please Hold: A Novel Approach to Business Analysis
Fabricio presents his book, Please Hold: The Power of Outcome-Driven Thinking, a corporate novel following a call center agentâs transformation from task-focused to outcome-oriented. This journey mirrors the essential shift business analysts advocate forâseeing beyond outputs to real, stakeholder-driven outcomes.
âBusiness analysis changes how we see the worldâand our impact in it.â â Fabricio Laguna
Find out more about the outcome-driven mindset by reading Please Hold â The Power of Outcome-Driven Thinking, a fun business novel for anyone driving real change at work and beyond.
đą The âPlease Holdâ Campaign: Marketing with Mystery
Fabricio’s book launch strategy was as unconventional as it was clever. He invited dozens of colleagues to post photos of themselves âon holdâ in virtual meetings, accompanied only by the mysterious #PleaseHold signâwithout knowing what it was for.
The viral buzz led to a wave of curiosity and anticipation across LinkedIn. As Phil noted:
âIt was a fantastic way to build anticipation… Everyone wanted to know what was going on.â
đ Frying Your Daily Chickens
True to the podcastâs theme, Fabricio shares that âchickensâ (fears and doubts) never truly go away.
âYou fry chickens every day. Whether itâs podcasting, playing basketball, or launching a bookâyou always have doubts. The key is frying them anyway.â
đ€ Fun and Final Questions
The episode ends with playful hypotheticals generated by AIâlike using a smart dog to handle tough stakeholders or negotiating with a mobster using BA techniques. Fabricio answers each with wit, insight, and imagination.
And when asked the legendary chicken-or-horse battle question, he wisely chooses 100 chicken-sized horses over one horse-sized chicken:
âChickens are carnivores. They eat worms. A giant chicken is basically a dinosaur!â
đ References
- Fry Your Chickens podcast by Phil Barth
- Please Hold: The Power of Outcome-Driven Thinking by Fabricio Laguna
- Little Spotted Chicken on YouTube â Brazilian kidsâ music reference
đ Stay Connected
If you enjoyed this episode, don’t forget to follow Phil Barth on LinkedIn and subscribe to his Fry Your Chickens newsletter. And if you’re planning a business analysis event or corporate keynote, book Fabricio Laguna, the Brazilian BAâyou wonât regret it.
