Business Analysis as a Service

Christina Lovelock explains how to define and organize Business Analysis as a structured service in an organization, giving clarity about the role of BAs.

The Brazilian BA Guest is a series of videos where some of the greatest leaders in the Business Analysis area answer specific questions related to the issues faced by BA practitioners.

You can reach connect with Christina Lovelock on Linkedin or read her articles at

Her book is Delivering Business Analysis – The BA Service Handbook.