What is product USERship and who cares about it? Mark Smalley shows how the analysis of the value stream must be expanded to include the point of value realization by the user. Post author By thebrazilianba Post date 04/23/2022 The Brazilian BA Guest is a series of videos where some of the greatest leaders in the Business Analysis area answer specific questions related to the issues faced by BA practitioners. Useful links: Mark Smalley’s website Mark’s books on AmazonLinkedIn article about product usership Tags Business Modeling, Product Ownership ← How can we manage risks? → How can BA managers improve the skills of their team?