The Role of Business Analyst in UI/UX

IIBA has the potential to unite BA’s from different continents and produce a result which helps the community. Here’s my second graphical illustration video based on my Indian friend, Suhas Kerurkar, article.

As defined in the BABOK Guide, a Business Analyst must enable change by understanding the needs and recommending the most valuable solutions to stakeholders.

When analyzing a user’s needs on a product, we must put ourselves in his shoes and understand his experience to design the best interface. UX & UI are key factors for a good Business Analysis work and, consequently, to business success. Suhas Kerurkar brightly explains this using his personal story & I had the opportunity to illustrate and publish here.

Once again, thanks my friend for this international partnership.