Do you want to learn about Business Analysis but have difficulty understanding all the complex terminology and abstract concepts from the BABOK Guide® and other sources? Here you will learn while having fun.
Please Hold – The Power of Outcome-Driven Thinking is a fun business novel for anyone driving real change at work and beyond.
Fabrício Laguna is recognized for his ability to enable the development of technical and behavioral professional skills in a light and easy way. With a unique approach fully aligned with the Business Analysis concepts defined by IIBA® in the BABOK Guide®, he has transformed people, organizational culture, processes, policies, business rules, strategies, decisions, organizations, and businesses.
On this website, you will find free content and discounted access to online training with recorded video classes for your personal development.
Your company or community can have The Brazilian BA as a keynote speaker, trainer, or workshop facilitator in person or remotely.
Free Videos and Articles about Business Analysis
Mini classes, animations, articles and interviews with some of the world’s leading experts in Business Analysis.
- IIBA Webinar: The Outcome-Driven Mindset
Discover how an outcome-driven mindset transforms work, life, and value delivery—insights from Fabricio Laguna’s book “Please Hold – The Power of Outcome-Driven Thinking”. - The FABR Framework applied Case Studies
Discover how to apply the FABR Framework to real AI projects — helping business analysts lead safe, ethical, and outcome-driven innovation. - FABR Framework: A Guide to Lead AI Adoption with Safety and Value
#BA4AI – Discover how the FABR Framework (Five AI Business Risks) helps business analysts lead AI projects safely, ethically, and with a focus on value. - Please Hold – The Book Soundtrack
Discover how the novel ‘Please Hold’ blends music and storytelling, turning reading into a soundtrack-driven experience. - The World Needs Business Analysis
Business analysis is essential in today’s world. Discover why everyone can embrace it and how it transforms careers and organizations.
What is business analysis?
In a nutshell, business analysis is a mindset supported by a set of practices that help organizations transform themselves in pursuit of better business outcomes.
On the following buttons, you can understand Business Analysis a little deeper and have access to the professional services provided by The Brazilian BA.
About the Brazilian BA
Fabrício Laguna is the main reference for Business Analysis in Brazil.
Author and producer of videos, articles, classes, lectures, and playful content, he can explain complex things in a simple and easy-to-understand way.
CBAP, AAC, CPOA, MBA, Computer Science Bachelor, IIBA Brazil Chapter president for over a decade. Consultant and instructor for more than 25 years working with methodology, solution development, business analysis, systems analysis, project management, business architecture, and systems architecture.
Business Analysis Library
Search for specific content on the subject that interests you. The themes are listed below in alphabetical order. The number in parentheses next to it represents how much content is available on the topic.
About The Brazilian BA (5) Agile (27) Artificial Intelligence (20) BABOK (4) BACCM (1) Business Agility (5) Business Analysis (59) Business Analysis Mindset (26) Business Analyst (33) Business Analytics (1) Business Architecture (4) Business Modeling (3) Business Rules (3) Career (2) Communication (6) Concept Modeling (4) Cybersecurity (1) Design (1) Digital Transformation (1) Framework (3) Human Resources (1) IIBA (4) Methodology (12) Neuroscience (2) Nimble (26) Product Ownership (4) Project Management (4) Requirement (19) Requirement Management (9) RFP (1) Roles and Responsibilities (2) scrum (4) Stakeholder Management (3) Strategy Analysis (8) Sustainability (2) Techniques (23) UX / UI (1)
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