The Role of Business Analyst in UI/UX

IIBA has the potential to unite BA’s from different continents and produce a result which helps the community. Here’s my second graphical illustration video based on my Indian friend, Suhas Kerurkar, article.

As defined in the BABOK Guide, a Business Analyst must enable change by understanding the needs and recommending the most valuable solutions to stakeholders.

When analyzing a user’s needs on a product, we must put ourselves in his shoes and understand his experience to design the best interface. UX & UI are key factors for a good Business Analysis work and, consequently, to business success. Suhas Kerurkar brightly explains this using his personal story & I had the opportunity to illustrate and publish here.

Once again, thanks my friend for this international partnership.

IIBA Global Business Analysis Salary Survey

I am supporting IIBA in spreading its Global Salary Survey worldwide. The more professionals participate, the better the information we’ll all use to plan our careers and make our own decisions.

Come with me and Rosalyn Tan to support this initiative.

Take the survey at and share this video with your friends.

Together we can go further.

Business Analysts role in RFP

In RFP (Request For Proposal) different companies share informations about a problem or opportunity to be addressed. And Business Analysis operates in both sides of this communication.

RFP is a request in which an issuer asks responders to submit proposals demonstrating how a product or service they offer can solve the issuer’s requirements.

Read the original article from Suhas Kerurkar on witch this movie was based.

Special Note: I believe this movie is an inflexion point in The Brazilian BA trajectory. All published videos before this one, was stories I had already done in Portuguese and was simply translating to English. This one was different. Suhas, an Indian who works in Abu Dhabi (UEA), saw my videos and we became new friends in social media. We decided to create something together and this story was created based on his ideas. And I loved it.

I want to repeat that process and find more partners around the world to create interesting content.

Roles Specialization

Does your organization need formal roles for Business Analyst, System Analyst, Project Manager, Quality Assurance Analyst, Tester, Enterprise Architect, Business Architect, Information Architect, Database administrator, Product Owner, Product Manager, Business Owner, Scrum Master, Agile Coach, UX Designer, UI Designer…? (this list is endless)

In this small story I try to explain where and how specialization of roles and responsibilities are useful and how the size and maturity of organizations should align.

Who’s to blame in Mrs. Johnson’s garden?

What is business analysis? And who is responsible to do it?

A lot of projects struggles by misunderstanding the needs of the customers or deciding for sub-optimal solutions to address those needs. Business Analysis techniques and principles may help you and your business to achieve better outcomes.